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seo


There was once a movie called "Field Of Dreams" and in this motion picture one of the most well-known quotes was, "If you build it they will come". When people first started creating websites on the Internet that quote was also correct, but my how things have changed. Those days are gone and these days if you need to get a good search engine placement, you need to have proper SEO.



Below we are planning to cover a few simple search engine optimization techniques that you should put in to effect on your existing websites and any new websites you build. There are two kinds of search engine marketing. You'll find that there is both on page and additionally off page SEO techniques. On page seo is exactly what it sounds like, it is just how your page is optimized for the serps in order to get your site positioned high in the results pages. Off page SEO is the process of building links on other sites that point back to your website. This will also help to boost your spot in the various search engines.



When it comes to the on page search engine optimization, there are a number of things you have to do. You need to select the keywords and search terms you want your site to get ranking for. For this example we are going to imagine you have a weight loss blog and your creating a new post and you just want to rank for the phrase "Weight Loss Made Easy". In order to end up getting the attention of the search engines instantly, make sure that the title of the page is the targeted search term. Then as you are building the page, you will want to feature that term in the first words of the content if possible. If you are unable to get it in the first sentence at least make certain it is in the first paragraph.



Your keyword phrase should also be included within every other paragraph of the posting, don't fill all the subject material with the phrase as you may be penalized for key phrase stuffing. For example, lets say that all the content works out to be 8 paragraphs long, this means that your search phrase will be in no less than 4 of these. One more thing that is important is that your phrase ends up in the final paragraph, regardless of whether you have the phrase in the paragraph before.



At this point it is time to consider off page search engine optimization. The time is right to start building backlinks for that page according to the keyword phrases you need your page to rank for. So when folks click on that phrase they are taken to your web page. These different types of links are extremely effective in the search engines and the more backlinks to your site you have the higher you will be.

seo

While there are a lot of ways you can create these links, article marketing will likely be the best and easiest way to build lots of high quality backlinks to your web site. This is where you compose an article and place these search term targeted links in the article as well as in a resource box at the end of the article. Then you submit these articles to as many article online directories and other sites that will release your content articles as you can find. When the article directories publish your article content and other people take them from the article directories and publish them on their websites your getting yet another link.